Emmy-Winning Experience
That's right. I colored four regional Emmy winning pieces during my time as the only dedicated colorist at Spirit Juice Studios. I also colored a documentary that aired on ABC, and the promotional videos for Word on Fire's Liturgy of the Hours book. As a freelancer, I colored a piece that was nominated for a regional Emmy and won a Cannes award.
As a professional colorist, I am capable of working in a wide variety of looks. From safe and simple to gorgeously stylized, I have the experience to make your project look professional, beautiful, and expressive. And you are always in control. It is my goal to help create the image you intended to create on set.
(this was shot in rec 709! No log here!)
Craft your irresistible story
Video is arguably the most powerful form of communication in existence today. Yet so many people underutilize it. In most contexts, the mere communication of information is not enough. You need to express brand personality, express brand visual style, and tell a story that enters inside of the viewer's world. Do this, and your video will move your audience to take the action you desire.
For this reason, all new customers who do not have a brand created by an industry professional must have a brand audit to determine if it needs to be enhanced and/or clarified. If the business or non-profit brand is weak and convoluted, then it is a waste of time and money to make a video.
All videos made will use the Chróma Déous color model.
The initial investment required to make a video may seem high, but the video will both increase sales and reduce the time and effort needed to close a sale, thus making your money back and increasing your profits over time. My pricing is also very competitive in comparison to other choices in the market.
Video advertising is one of the ways you can insure your business against the fluctuations of the market by staying top of mind with your customers. 86% of businesses use video. Customers expect video content from businesses.
According to Salesforce, it takes six to eight encounters with your brand before someone becomes a customer. Word of mouth is one encounter - where will the rest come from?
Many videos make no effort to be relevant to their target audience. The more you know your audience, the greater the chance you have of crafting a video that is relevant to them and the greater the chance you have of getting them to watch your video.
If you don't define who you are, the world will do it for you. And you may go out of business.
We all know that if you make a great product or offer a great service, the world will come to your doorstep to get it. Doesn't matter that there are countless other people out there who offer the same product or service, you do it better than they do.
So you wait.
And wait.
Maybe you get a few customers.
But that's not enough. No, you have a world to conquer, you have a bold dream, not a safe one. So now you've learned something: to build your empire, you must be memorable, compelling, and trustworthy. How do you do this?
Build a brand. Define where who you are meets the people you are talking to. Be consistent in communicating this brand. Over time, people will remember you, trust you, and be your customer for life.
What is a brand?
A brand is a core idea. It is a belief about the way you do business. It is the change you want to make in the world. It is a promise you make to your customers. It is what your customers believe about you. It is a means of creating an emotional connection with your customers.
Don't have a professionally made brand? I can help you create one. The core messaging, anyway.