If you don't define who you are, the world will do it for you. And you may go out of business.

We all know that if you make a great product or offer a great service, the world will come to your doorstep to get it. Doesn't matter that there are countless other people out there who offer the same product or service, you do it better than they do.

So you wait.

And wait.

Maybe you get a few customers.

But that's not enough. No, you have a world to conquer, you have a bold dream, not a safe one. So now you've learned something: to build your empire, you must be memorable, compelling, and trustworthy. How do you do this?

Build a brand. Define where who you are meets the people you are talking to. Be consistent in communicating this brand. Over time, people will remember you, trust you, and be your customer for life.

What is a brand?

A brand is a core idea. It is a belief about the way you do business. It is the change you want to make in the world. It is a promise you make to your customers. It is what your customers believe about you. It is a means of creating an emotional connection with your customers.

Don't have a professionally made brand? I can help you create one. The core messaging, anyway.